Writing to Think: Two Decades of Figuring Things Out in Public
I don't write to share what I know. I write to figure out what I know. After 178 posts across 20+ years, I'm finally honest about why I do this — and why I'm moving to Substack to find the conversation I've been looking for.
From Publish to Reader: The Content Distribution Pipeline Behind This Blog
Writing a blog post is half the work. The other half is making sure it reaches people — through RSS feeds, sitemaps, search engines, newsletters, and social sharing. Here's the full distribution pipeline for a Jekyll blog, from git push to a reader's screen.